We’ve been working hard behind the scenes to redesign and modernize our website. It’s been over 12 years since our last major redesign and the original launch of our e-commerce site.

June 28, 2025 is an extra special day! Not only is it the launch date for our new site design, it is also a big birthday for co-owner Tyson Flaharty. Tyson was born two years after his father, Dick Flaharty founded the business. Take a look at our home or about page and do the math, and you’ll see why this is an XL day to celebrate 😉

The new site banner photo comes from the Vatnajökull glacier on one of Tyson’s many adventures. In April, 2025, Tyson completed a 235 mile fat bike traverse of Iceland’s Vatnajökull glacier with partners Miron Golfman, Kurt Refsnider, Justinas Leveika, and Chris Burkard. ( Tyson and Miron also teamed up to become co-champions of the Iditarod Trail Invitational 1000 mile race on fat bikes in 2024).